Who is Alexandra Felstead?
Alexandra Elizabeth Felstead, widely recognized by her nickname “Binky,” is a beloved British reality television personality, entrepreneur, influencer, and mother. Born on 14 June 1990, she catapulted to public fame through her starring role in the hit reality series Made in Chelsea, which began airing on E4 in 2011. Over the years, Binky has crafted a multifaceted public image—balancing celebrity life with family priorities and business ventures.
Her girl-next-door charm, fashionable flair, and candid revelations about relationships and motherhood have garnered her a loyal following across the UK and beyond. But beyond the glitz of reality TV, Alexandra Felstead is also a savvy businesswoman and devoted wife and mother, whose life has evolved in profoundly inspirational ways.
The Rise of “Binky” – From Alexandra Felstead to Household Name
Alexandra was raised in a close-knit family and educated at Millfield School, one of the UK’s leading independent co-educational schools. Before joining the world of reality television, she worked as a receptionist at a hedge fund in London—a role far removed from the flashbulbs and red carpets she would soon frequent.
Her big break came in 2011 when she joined the original cast of Made in Chelsea, a structured reality series chronicling the lives of affluent young Londoners. It didn’t take long for Binky’s sweet nature, unfiltered humor, and emotional vulnerability to strike a chord with audiences. Her storylines—especially her on-again, off-again romance with co-star Josh “JP” Patterson—became central to the show’s narrative for multiple seasons.
She remained a core figure in Made in Chelsea until 2017, at which point she took a step back from the limelight to focus on motherhood and new ventures. Her impact on the series was so significant that fans still refer to her as one of its most iconic cast members.
A New Chapter: Love and Family with Max Fredrik Darnton
In 2018, Binky met Max Fredrik Darnton, a businessman who quickly became a pillar in her personal life. Their romance blossomed in the public eye with the couple frequently sharing moments of joy and growth on social media. In October 2020, the couple announced their engagement, and by July 2021, they were married in an intimate civil ceremony in London.
They later celebrated their union again with a lavish ceremony in Corfu, surrounded by family and close friends. Their bond reflects stability and love—a stark contrast to the rocky romantic road Binky experienced during her earlier years on television.
Together, they are parents to two sons:
- Wulfric “Wolfie” Alexander Fredrik (born 2021)
- Wilder Felstead‑Darnton (born in 2023)
Binky also shares her first child, India Elizabeth Felstead-Patterson (born June 2017), with her former partner Josh Patterson. As a blended family, the Felsteads have embraced unity and love, with Binky often emphasizing the importance of co-parenting with respect.
Alexandra Felstead Siblings: Artistic Talent in the Family
Alexandra comes from a talented family, including her sister Anna-Louise Felstead, who is an accomplished artist and painter. Anna-Louise has gained recognition for her vibrant depictions of urban life, vehicles, and military scenes. She has exhibited her work internationally and collaborated with several commercial brands.
Though her brother Ollie is more private, he has occasionally made appearances in the media, especially during family-centered interviews and social media posts by Binky. The Felstead siblings share a warm bond and are often seen supporting each other’s ventures and milestones.
From Reality Star to Entrepreneur: Alexandra Felstead at Companies House
Binky Felstead’s entrepreneurial journey is nothing short of impressive. As her TV stardom rose, she used the momentum to build a business empire centered around wellness, parenting, and fashion. Her directorships registered at UK Companies House reflect a forward-thinking approach to personal branding and business strategy.
Here are some of her key ventures:
1. Binky Felstead Limited
Established in June 2013, this company likely manages her personal brand, promotional contracts, and media-related earnings.
2. Mamabeing Fit Ltd / Mamabeing Ltd
Founded in November 2020, these wellness-focused companies offer postnatal fitness guidance, parenting support, and mental well-being content. This brand reflects Binky’s dedication to supporting women through pregnancy and motherhood.
3. Mummies Tribe Ltd
Although she resigned from this venture in March 2021, it showcased her early efforts to build communities of like-minded mothers navigating the ups and downs of parenting.
4. BLOSS Ltd
As of April 2021, Binky holds significant shares and decision-making power in BLOSS Ltd, a platform that provides expert parenting advice. This aligns perfectly with her influencer persona as a modern, health-conscious mother and thought leader in the parenting space.
Her ventures showcase a seamless fusion of personal experience and brand development—proof that she’s far more than just a reality star.
Public Persona: Social Media and Fan Following
Binky’s social media presence is formidable, especially on Instagram, where she commands a following of over 1.4 million fans. Through authentic posts, she documents her experiences as a mother, entrepreneur, wife, and fashion enthusiast. Her transparency about postnatal depression, relationship challenges, and parenting has been widely praised for breaking stigma and promoting real conversations online.
She also endorses various lifestyle and wellness products, often as a brand ambassador or collaborative partner. This digital influence translates directly into her business success and personal relevance in modern pop culture.
Television Appearances & Beyond
Beyond Made in Chelsea, Binky has appeared in several other TV projects, including:
- Virtually Famous (2014)
- The Crystal Maze (2018)
- Being Binky – a book and documentary-style insight into her life
- Beyond Chelsea (2024) – her recent foray back into television
These appearances allow her to maintain a presence in the entertainment industry while keeping her personal life as her central priority.
Books and Publications
Binky is also a published author. Her book, “Being Binky: My Life in Chelsea”, offers fans a closer look at her early years, rise to fame, and reflections on navigating the realities of public life. It blends humor, honesty, and heart—a testament to the personality that endeared her to viewers in the first place.
A Legacy Built on Grace and Grit
Alexandra Felstead’s journey is a testament to growth, resilience, and reinvention. From a receptionist to a household name in UK reality TV, from public breakups to a loving marriage, from red carpets to toddler playdates—her evolution has been both relatable and remarkable.
Her entrepreneurial flair, family-first mindset, and openness have carved her a unique space in British popular culture. She remains an example of how reality TV fame can be transformed into lasting influence and meaningful business success.
As she continues to expand her wellness and parenting ventures, Alexandra “Binky” Felstead is far from done writing her story.
Final Thoughts from Movies Mod
At Movies Mod, we believe in celebrating powerful female voices and transformation stories. Alexandra Felstead is the embodiment of perseverance, balance, and brand-building in the age of influence. Her journey reminds us that authenticity and grace can shine just as brightly as any spotlight.