Jaqui Bonet Rice is more than just the daughter of an NFL legend—she’s a successful entrepreneur, brand co-founder, and a prominent voice in lifestyle and wellness. As the eldest daughter of Hall of Fame wide receiver Jerry Rice and his former wife Jacqueline Bernice Mitchell, Jaqui has gracefully carved out a legacy that blends her family heritage with personal ambition.
With roots in Silicon Valley and a dynamic presence across business and social platforms, Jaqui is the co-founder and CEO of G.O.A.T. Fuel, a premium health-conscious energy drink company. Her unique combination of sports lineage, business intellect, and cultural relevance makes her a compelling figure both in the entrepreneurial and social spheres.
Chart: Jaqui Bonet Rice – Quick Profile
| Category | Details |
|---|---|
| Full Name | Jaqui Bonet Rice |
| Date of Birth | June 7, 1987 |
| Parents | Jerry Rice & Jacqueline Bernice Mitchell |
| Siblings | Jerry Rice Jr., Jada Rice, Brenden Rice |
| Education | Georgetown University, Fordham Law (1 year) |
| Spouse | Trevion Gold |
| Children | Trevion Jay Gold III (JJ) |
| Business Role | CEO & Co-Founder, G.O.A.T. Fuel |
| Instagram Handle | @jaquibonet |
| Notable Past | Formerly dated Julian Edelman |
Early Life and Background
Family Foundation
- Father: Jerry Rice, NFL Hall of Famer and widely regarded as the greatest wide receiver of all time.
- Mother: Jacqueline Bernice Mitchell, Jerry’s first wife.
- Siblings:
- Jerry Rice Jr. – former college football player and wide receiver
- Jada Symone Rice – youngest sister
- Brenden Rice – half-brother (through Jerry Rice’s later relationship)
Growing up in an environment of excellence and discipline, Jaqui was exposed to the commitment required to succeed early on. While her father broke records on the field, her mother ensured a stable, loving foundation at home.
Education and Formative Years
Jaqui’s academic journey reflects her intellectual curiosity and drive.
- High School: Attended Woodside High School in California, where she was classmates with Julian Edelman—an early relationship that would later gain some attention.
- University: She attended Georgetown University, graduating with a degree in Political Science and Government in 2009.
- Law School: Enrolled in Fordham University School of Law for a year, but left to pursue entrepreneurial ventures—demonstrating an instinctive desire to follow her passions.
Though she stepped away from law, Jaqui’s brief stint in law school sharpened her analytical and leadership skills—qualities that would prove essential in her business endeavors.
Career: From Marketplace Founder to CEO
Tressly (2017–2020)
Jaqui’s first notable venture was Tressly, an online hair extension marketplace created to empower women through beauty and choice. She served as CEO from 2017 until early 2020, gaining valuable insights into e-commerce and female-focused branding.
G.O.A.T. Fuel: The Rise of a Wellness Empire
In March 2020, she co-founded G.O.A.T. Fuel (Greatest of All Time Fuel), a health-conscious energy drink brand. The product combines clean ingredients with natural cordyceps mushrooms, emphasizing sustainable energy without the crash.
- Executive Team:
- Jerry Rice (Father): Executive Chairman
- Trevion Gold (Husband): Chief Brand Officer
- Jaqui Bonet Rice: Co-Founder & CEO
The brand has gained traction among athletes, celebrities, and fitness enthusiasts. It’s carried in major retailers like GNC and Target and frequently appears in sports and wellness expos. Jaqui has led brand strategy, growth marketing, and team development—making G.O.A.T. Fuel a powerhouse in the energy drink space.
Jaqui Bonet Rice and Julian Edelman
Before she became a businesswoman and mother, Jaqui had a youthful romance with NFL star Julian Edelman. The two reportedly dated in high school during their time at Woodside High.
While the relationship didn’t continue into adulthood, Edelman once mentioned the story during interviews, acknowledging his connection to Jerry Rice through Jaqui. The relationship stirred curiosity among sports fans, but both parties have since moved on amicably.
Personal Life: Marriage and Motherhood
Marriage to Trevion Gold
Jaqui married Trevion Gold, a dynamic entrepreneur and her partner in G.O.A.T. Fuel, on September 9, 2021. Their partnership extends beyond marriage into business, with Trevion playing a key role in branding and product development at G.O.A.T. Fuel.
Children
In September 2024, Jaqui and Trevion welcomed their first child, a baby boy named Trevion Jay Gold III (JJ). Balancing motherhood and a demanding executive role, Jaqui continues to be an inspiration for young women aiming to have both a family and a thriving career.
Social Media & Public Image
Instagram: @jaquibonet
On social media, Jaqui expresses her passion for wellness, entrepreneurship, and style. Her Instagram feed is a mix of professional achievements, product launches, motivational quotes, and family moments. With a bio that reads:
“CEO & Co-Founder @goatfuel | Law school dropout | TX | Phil 4:13 #betonyourself”
She brands herself as a multi-faceted woman—someone unafraid of pivots, risks, and redefining success on her own terms.
Style and Influence
Jaqui represents a new class of celebrity legacy children—those who respect their lineage but aren’t defined by it. Her business journey is a powerful counter-narrative to those who assume fame equals entitlement. Instead, she’s consistently proven her entrepreneurial merit through hard work, brand innovation, and resilience.
Whether it’s appearing on podcasts, speaking at health conferences, or championing women in business, Jaqui’s name is steadily becoming synonymous with modern leadership and empowerment.
Relationship with Siblings
Jaqui has close familial ties with:
- Jerry Rice Jr. – followed in their father’s football footsteps but shifted to business
- Jada Symone Rice – younger sister active in social advocacy and modeling
- Brenden Rice – rising football star at USC and now in the NFL draft circuit
The Rice siblings, while carving out different paths, maintain visible support for each other on social media and in public appearances.
Legacy and Outlook
Jaqui Bonet Rice embodies the evolution of a modern woman rising from an iconic lineage. From a budding law student to a dynamic CEO and mother, she’s rewritten what it means to be the daughter of a sports legend. By founding and scaling G.O.A.T. Fuel, she’s built something her father could admire—not just because of blood, but because of her determination and grit.
In the years to come, Jaqui is expected to take G.O.A.T. Fuel global and expand her influence in wellness and entrepreneurship.
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