In the dynamic world of online retail, many companies emerge, attempt to carve a niche, and ultimately either evolve into long-standing brands or quietly disappear from view. One such company is Ryma Ltd of the United Kingdom—a business that, on the surface, had the trappings of a modern e-commerce venture, yet its lifespan was relatively short-lived. By examining its incorporation, business activity, leadership, filings, and dissolution, we gain a clearer lens on what small-scale retail companies must do to survive, and how corporate compliance plays a critical role.
Founding and Incorporation
Ryma Ltd (Company Number 12207042) was incorporated on 13 September 2019 as a private limited company in England and Wales. According to the publicly accessible records at the UK’s Companies House service, it filed a “statement of capital” showing an initial issued share capital of £1,000—typical of many small private enterprises.
The company chose “47910 – Retail sale via mail order houses or via Internet” as its Standard Industrial Classification (SIC) code, which suggests the business model was purely internet-based retail. Such a model in 2019–2020 could have seemed promising: online shopping was growing, and logistic supply chains were adapting to ever-greater volumes of digital commerce. The registered office address listed was 7 Coronation Road, London NW10 7PQ, a modest address in the city — yet consistent with many start-ups which register in lower-cost zones or share administrative offices.
From its name, and the nature of its business code, Ryma Ltd appears to have been a typical e-commerce venture: set up to sell goods online, maybe through its own website or via third-party marketplaces. However, the publicly filed information gives us only a skeleton of what the company actually sold, how it marketed itself, or how many customers it served.
Leadership and Ownership
Leadership details show that the director appointed on the date of incorporation was Mr. Aimad Garda (born August 1999), a Moroccan-nationality individual serving as “CEO” in the filings (though companies house filings use the generic “director” role). Mr. Garda also held the position of Person With Significant Control (PSC) in the company—specifically, he held at least 75% of the shares and voting rights in Ryma Ltd, as well as the right to appoint or remove directors. This concentration of ownership is not unusual in small private companies, where a founder-director often retains full control.
The PSC filing was notified on 13 September 2019, the same day as incorporation; indicating that from day one, one individual held full sway over company decisions. While this ensures nimble decision-making, it also places all the responsibility and risk on a single person—without the structural checks and balances found in larger firms.
Business Activity and Financial Filings
With its online retail SIC code, Ryma Ltd likely sourced goods from suppliers, marketed them online, fulfilled orders, and managed logistics and returns. However, the public filings provide only minimal data: the company filed micro-entity accounts for the year ending September 2020, September 2021, and September 2022. Micro-entity accounts in the UK contain reduced disclosure: typically a very short balance sheet, minimal profit and loss details, and no auditor’s report. This suggests the business was small in scale, with turnover and assets likely below the thresholds requiring full audit and full accounts.
For example, the accounts filed to 30 September 2022 were the last of record before the company’s dissolution. The absence of detailed revenue, cost or strategic commentary means we cannot ascertain profitability, growth rate, or customer reach. That said, the need to file micro-accounts indicates the business remained within the small company limits set by UK regulations.
In many cases, companies of this size face intense operational challenges: tight profit margins in online retail, swift shifts in customer behavior, logistics costs, competition from major online marketplaces, and the continuous pressure of digital marketing. Without substantive scaling or capital investment, such ventures often struggle to move beyond break-even.
The Path to Dissolution
The timeline of Ryma Ltd’s dissolution adds a noteworthy chapter. On 3 September 2024, a first Gazette notice appeared for a compulsory strike-off of the company from the register—meaning the company may have failed to file required documents, or the Registrar considered it no longer in operation. Later, on 19 November 2024, the final Gazette notice confirmed the company was dissolved.
A compulsory strike-off generally happens when a company fails to file accounts or confirmation statements, fails to engage with regulatory correspondence, or fails to maintain a proper registered office, among other reasons. The outcome is removal from the Companies House register, assets falling to the Crown (in the UK “bona vacantia”), and the company ceasing to legally exist. For any creditors or suppliers of Ryma Ltd, this means limited formal recourse once the strike-off is finalised.
The path is not uncommon for micro-entity online retailers that remain small, operate with limited margins, and may neglect the rigours of regulatory compliance—sometimes because the cost and time to manage filings exceeds operational capacity. There is no indication in the public filings of insolvency, liquidation or a winding-up by the directors, which suggests that Ryma Ltd may simply have ceased operations and formalised the exit via the strike-off process.
What This Tells Us About Small Ecommerce Operators
The story of Ryma Ltd may be short, but its lessons are relevant:
- Small scale is inherently high risk. With limited capital, minimal overhead headroom and often solo leadership, management disruptions or market shocks can quickly become existential threats.
- Compliance matters. The legal requirement to file accounts, maintain registered offices and confirm details is non-negotiable. Many small businesses may set up with zeal but stumble in the regulatory finish line—triggering strike-off actions.
- Online retail competition is rapid. Especially in the UK/EU markets, new entrants face global players, rapidly shifting customer expectations, and rising logistics & return costs. To survive, many scale quickly or differentiate strongly.
- Transparency is limited. As a micro-entity filing reduced disclosures, Ryma Ltd left little in the public domain about strategy, revenue or profit. This means stakeholders—suppliers, customers, commentators—must rely on indirect signals (filings, status, closures) to infer viability.
Disambiguation: Not All “Ryma” Are the Same
The name “Ryma” appears in several UK companies around similar periods:
- Ryma Limited (Company No. 11085416) – a separate entity dissolved 26 March 2019, based in Ilford, London.
- Ryma Automotive Ltd – an active auto-parts importer/retailer; distinct from the e-commerce model of Ryma Ltd.
- Ryma Holdings Limited (Company No. 15342651) – incorporated in December 2023; appears dormant.
- Ryma Construction Ltd (Company No. 15546352) – incorporated March 2024; currently pending voluntary strike-off.
Additionally, there are international references such as “Ryma Private Limited” in Pakistan as an import/ trading firm listing small shipment data. These similarly-named companies illustrate the need for care: when writing about Ryma Ltd, one must ensure the UK company number 12207042 is used to avoid conflation.
Why It Might Matter
Though Ryma Ltd had a relatively short lifecycle (2019 – 2024), its example is instructive. Many entrepreneurs set up e-commerce ventures with low start-up costs and high hopes. But sustaining growth, maintaining compliance and navigating operational costs prove difficult. For business analysts, the case shows how micro-entity filings and strike-off notices can serve as early signals of business health (or deterioration).
Furthermore, for suppliers, creditors and customers dealing with such firms, understanding the implications of strike-off is critical: once dissolved, recoverability of debts may become complicated. The narrative thus serves both as a cautionary tale and a snapshot of the vibrant but fragile layer of micro-online-retailers in the UK market.
Conclusion
In summary, Ryma Ltd (UK, Company No. 12207042) offers a compact case study of a modern online-retail start-up: launched in 2019, owned and steered single-handedly, operating under micro-entity status, and ultimately dissolved via strike-off in late 2024. While the public record does not reveal its internal challenges, it aligns with broader patterns of small-scale e-commerce ventures which fold not because of dramatic failure, but often due to the unrelenting demands of scale, compliance and sustainability.
For smaller business founders, the message is clear: launch with ambition, but plan for regulatory diligence, efficient operations and the possibility that exit-paths may look quite ordinary rather than dramatic. For readers of businesses on the move, tracking micro-entity filings, status changes and strike-off notices provides real-time signals of what’s happening behind the scenes.
Thank you for reading this analysis on Ryma Ltd. If you’d like further breakdowns of similar companies, stay tuned on our blog at Movies Mod where we crunch corporate data and deliver actionable insights.